You are currently viewing Moosend email marketing software review 2023

Moosend email marketing software review 2023

Email marketing is one of the most efficient digital marketing tools for interacting with your potential clients and having deep conversations. A major decision for a business is choosing the right email marketing platform. A good email marketing service is critical for you to get the most out of your campaign. In this article we will be diving into Moosend email marketing software review and learning more about this email marketing tool. 

Introduction to Moosend

This is a cloud based email software which was founded in 2012. The primary objective is to provide for ecommerce business, SMBs and other agencies. Moosend is an all-in-one email marketing that provides an easy-to-use, email service provider (ESP) which is configured for sending targeted email campaigns, email newsletters and automation workflows.

Custom HTML and pre-designed email templates can be used to send different emails. Automate emails can be used to send triggered campaigns such as abandoned cart emails. To do this no coding skills are required since this is a drag-and-drop email and is one of Moosend features. 

So how does Moosend compare to other popular email marketing tools like Mailchimp or Constant Contact?. Lets find out by diving deeper into feature, pros and cons and prices to see whether this email marketing solution is right for you. Furthermore, having a clear goal on how to use email marketing will help you in the long run.

Features of Moosend Email marketing tool

The following are the main features and what Moosend has to offer: 

1. Email design and customization

Moosend offers a drag-and-drop email editor which makes it easier for your email editor. This feature allows you to customize email templates or enabling you to design it however you want. Either begin with a blank canvas or choose from an array of templates that Moosend provides. 

Moosend allows you to edit with a WYSIWYG editor. Colors, content blocks, images and more can be customized for your email marketing campaigns. Coding or HTML skills are not required.

For additional editing, the HTML editor allows full control over template code. Subscriber info can be used to personalize your emails through dynamic content blocks. They can also be saved and be reused if needed.

2. Contact Management

Organize your contacts with custom tags, segments, and groups. Increase relevancy of your campaigns by using these segments which lets you target specific customers.

Moosend also offers advanced list management with options like one click import, custom fields for capturing subscriber data, and automation based on field values. 

3. Reporting and analyzing email campaigns

Optimization opportunities are identified by in-depth email analytics. Moosend lets you track open and click rates, social shares, unsubscribes and more. Also repots can be viewed on various metrics such as audiences, campaigns and other metrics which helps your marketing efforts.

 Connect Moosend with google analytics to receive deeper understanding of your email marketing efforts. The raw data can be exported to Excel for more editing. 

4. Automation software

Moosend uses a powerful email marketing automation which can be used to send emails to different segments of clients. Use subscriber action, custom events, time delays and more to automate campaigns.

For example sena an email on your clients birthday. Or include email for abandoned cart emails when someone leaves items in their cart. Customer information can be collected through growing your email list. 

Moosend comes with a visual campaign builder. This makes it easy to use “if this, then that” workflows with a drag and drop interface. 


5. Deliverability and Sending

One of the essential email marketing features is the ability to deliver emails. Lets look deeper into this:

  • Inactive subscribers are removed automatically.
  •  Real-time blacklist monitoring.
  • Dedicated IP addresses (It depends on the plan).
  • Email authentication like SPF, DKIM, and DMARC.

Unlimited contacts and sending are available for most plans. Some daily sending limits apply depending on the pricing plan. Keep in mind that your first email should always be a welcome email. Welcome email helps in creating a rapport with your clients.

6. Integration

Moosend is one of the most flexible tools which allows integration of other apps and platforms: 

  •  CRM platform – HubSpot CRM, Salesforce
  • Ecommerce platform – Shopify, Magento, WooCommerce
  • Email marketing automation platform – ActiveCampaign
  • Webinar software – GoToWebinar
  • Survey platform – SurveyMonkey

This allows you to combine email with your other systems and data sources.

7. Mobile Friendly

Moosend emails can adapt to different screen sizes. They are optimized for mobile devices with responsive templates. This way clicks and engagement on mobile can be maximized.

Moosend does offer other features such as RSS to email, email preference center, A/B testing and more. In general, Moosend provides a wide range of capabilities for different email marketing needs.

Moosend pricing

There are mainly three offers. Also Moosend offers a free plan for the first 30 days. Then the paid version starts with pro version. It begins with 0-500 subscribers for $9 per month. 

This can be increased depending upon the amount of subscribers that you have. They are as follows.

  • 501 – 1,000 for $16 per month
  • 1,001 – 2,000 for $24 per month
  • 2,001 – 3,000 for $32 per month
  • 3,001 – 5,000 for $48 per month
  • 5,001 – 8,000 for $64 per month
  • 8,001 – 10,000 for $88 per month
  • 10,001 – 25,000 for $160 per month
  • 25,001 – 50,000 for $315 per month
  • 50,001 – 75,000 for $416 per month
  • 75,001 – 100,000 for $624 per month
  • 100,001 – 150,000 for $936 per month
  • 150,001 – 200,000 for $1,216 per month
  • 200,001 – 250,000 for $1,520 per month
  • 250,001 – 300,000 for $1,808 per month
  • 300,001 – 400,000 for $2,352 per month
  • 400,001 – 500,000 for $2,896 per month
  • 500,001 – 600,000 for $3,536 per month
  • 600,001 – 700,000 for $4,080 per month
  • 700,001 – 800,000 for $4,640 per month
  • 800,001 – 1,000,000 for $5,840 per month

There is also an enterprise plan for customers needing tailored plans. If you pay it annually then offer you a discount depending on your purchase. 

Here are some key features of both Moosend pro and enterprise:

  • Unlimited emails can be send to clients.
  • All plans are monthly with annual options for discounts.
  • Dedicated IP only on Business plan.
  • Landing pages and subscription forms are available for both cases.
  • Moosend can track your page visits, bounces, unsubscribes and complaints and more for both plans.

Use Moosend for about 30 days that is the trial period and then decide whether this is best for your business. Also at the same time start building your email list. 

Moosend alternatives

There are multiple alternatives to Moosend such as Mailchimp which is a good email marketing tool. This is mostly used by businesses who have a medium to large email list.

Another one is Constant Contact which is an another good tool. They also have a free plan with strong automation.

ConvertKit is a good option creators and digital products. Focus on automations and landing pages. They are pricey for large lists. 

Moosend Pros and cons

In this Moosend review we will also be talking about the pros and cons. Now lets see the key features and downsides of this tool.


Features a drag-and-drop email editor which is easy to use.

Offers a powerful marketing automation software.

On higher prices the contacts and sending volume is unlimited.

Pricing is competitive when compared to alternatives.

One of the best customer service in the market.


On free plan contacts are limited.

Dedicated IP available only in higher plans.

User base is smaller compared to others.

Free plan is less generous when compared to competitors.

Moosend is a powerful email marketing and automation tool which provide all the main features in email marketing. This platform is easy to use and will not complicate the user. For many small and medium businesses Moosend is the right platform. For businesses who cant waste time and need to run quickly with professional email campaigns. Here is an article on why email marketing is important for small business.

Moosend review summary 

Here are the key points from this Moosend review:

Moosend focuses on intuitive email creation and automation for SMBs.

Beautiful email designs can be created easily with the drag and drop feature.

Automation is provided in campaign builder and coding is not needed.

Core email marketing features such as analytics, segmentation and integration are provided.

In higher paid plans contacts and sending are unlimited.

Very competitively priced compared to competitors.

Moosend is great for beginners or mid-level users, who does not need advanced functions.

Support and deliverability are the best according to users.

For users an easy-to-use ESP that still provides professional email tools, Moosend is a great choice. It may not have the most advanced features but it provides the core email marketing features that many businesses need. Also the 30 day free trial is a risk free way in checking it out. We suggest to giving Moosend a try and check if it satisfies your needs.


Email marketing remains one of the highest returning marketing channels. The key to success is choosing the right easy-to-use email marketing tool. This makes it easy for you as a user. Furthermore, choosing the right ESP is a major factor for email success. In this Moosend review 2023 we covered who it’s best suited for, key features, pricing, competitors, pros and cons, and more. 

In this Moosend review, we can see that they have provided us with the right of blend tools and solid deliverability for small businesses and startups. Also learn more on why email marketing is important for startups. They also cover the main features such as email automation along with free trials and fair pricing. Check out whether Moosend is right for your business with their free trial. 


Q: What is the right email marketing platform for my business?

A: Choosing the right email marketing platform depends on your specific business needs.  Budget, features and email list are some of the factors to consider when choosing an email marketing platform. Moosend is an email marketing platform that offers a powerful email marketing solution suitable for businesses of all sizes.

Q: How does Moosend compare to Mailchimp?

A: Moosend and Mailchimp are both popular email marketing platforms, but they have some differences. One of the advantages of Moosend is they allow users to send unlimited number of emails for even the basic plan. While Mail chimp only allows specific number of mails to be send. It is recommended to do a Moosend review to find out which platform better suits your needs.

Q: Can Moosend integrate with other tools?

A: Yes, Moosend integrates with a variety of tools and platforms to help streamline your email marketing efforts. It offers integrations with popular tools such as Zapier, WordPress, and Shopify.

Q: How much does Moosend cost?

A: Moosend pricing starts at an affordable rate, making it accessible for businesses of all sizes. The exact cost depends on the number of subscribers in your email list and the features you require. It is best to visit the Moosend website to view their pricing plans and details.

Q: What makes Moosend the right email marketing platform?

A: Moosend is considered the right email marketing platform for many businesses due to its powerful features, ease of use, and affordable pricing. It offers a range of tools such as advanced email automation, customizable email templates, and forms to grow your email list.

Q: How easy is it to use Moosend’s email editor?

A: Moosend’s email editor is easy to use, even for beginners. It offers a drag-and-drop interface that allows you to create professional-looking email campaigns without any coding knowledge.

Q: Can I automate my email marketing with Moosend?

A: Yes, Moosend allows you to automate your email marketing campaigns. You can set up automated workflows based on triggers, such as subscriber actions or specific dates, to send targeted and personalized emails to your audience.

Q: Does Moosend offer customer support?

A: Yes, Moosend provides customer support to help you with any questions or issues you may have. You can contact their support team through email or live chat.

Q: Can I try out Moosend before committing?

A: Yes, Moosend offers a free trial for new users. This allows you to test out the platform and its features before making a decision. The free trial period typically lasts for a certain number of days or until you reach a specific number of subscribers, depending on the plan you choose.

Q: Can I switch from another email marketing platform to Moosend?

A: Yes, it is possible to switch from another email marketing platform to Moosend. Moosend provides migration assistance to help you transfer your email list and campaigns from your current platform to their system smoothly. It is recommended to reach out to their support team for more information on how to proceed with the migration process.